YA best-selling authors team up with the superhero cash cow. An exciting partnership or a basic marketing ploy?
The year was 2017. I’m obsessed with Leigh Bardugo and Sarah J. Maas while the movie industry is obsessed with superheroes. Again. Or, rather, still? The publishers are making bank off of several popular YA authors and have an idea of how to make more. DC’s perk? They reach the up-and-coming audience. But while I was voraciously willing to pick up anything by these new favorite authors, the release of DC Icons made me pause and choose to save my carefully rationed pennies not only because I was hesitant about the genre but because by several accounts these books were, in a word, disappointing. However now it’s 2023 and I’ve remembered that libraries exist.
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